Marketing Manager -Fourth Street Live!

4th Street EDC Louisville, KY
marketing marketing manager fourth street marketing events venues sales venue drive calendars lead communication

Create and implement innovative and effective sales and marketing programs and events that drive traffic and increase sales for the venues

Develop marketing calendars, plans, budgets and event recaps for the venues’ events and promotions

Lead the planning and execution of venue marketing and events

Identify and develop strategic layers for promotions and events

Serve as the liaison between venues and the district in all marketing, promotions and events and ensuring communication is complete and thorough, as well as providing marketing direction at the venue level for district initiatives

Oversee the District and its venues’ guerilla and field marketing activities and promotions including office, hotel, convention, and other outreach programs

Assist in supporting the District and venues’ database collection through contests, promotions, campaigns and events

Assisting in the support of the venue sales building programs: data collection, messaging, promotions, and tracking results

Develop strategic partnerships with retailers, restaurants, corporate partners, local teams and more to cross-promote the District and its venues

Initiate all marketing request forms including PCFs, TicketFly requests, e-blasts, TicketFly, etc.

Oversee and manage the development and production of the venues’ branded print collateral, non-printed collateral (websites, e-blasts, etc.), menus, signage, social media, etc. and ensure brand standards are adhered to

Execute and manage all paid advertising for the venues including radio and digital paid advertising

Assist with venue press releases and media events

Oversee and approve all digital content and ensure messaging is on brand for the venues

Coordinate and manage all photography and videography for events

Communicate with senior management regarding marketing initiatives

Lead trade show/convention direction

Dispersion, tracking, organization of marketing collateral and promotion team

Other responsibilities include monitoring and updating Gather and community events calendars

Marketing Manager Qualifications

Bachelor's Degree in marketing or related field or equivalent and 1-3 years of experience in a hospitality or hotel sales and marketing setting, or an equivalent combination of education and experience.

Must speak fluent English.

Other languages preferred.

Communication skills are utilized a significant amount of time when interacting with others; demonstrated ability to interact with guests, employees and third parties that reflects highly on the hotel, the brand and the Company.

Reading and writing abilities are utilized often when completing paperwork and management reports, interpreting results, giving and receiving instructions, and training.

Mathematical skills, including basic math, budgeting, profit/loss concepts, percentages, and variances are utilized frequently.

Problem solving, reasoning, motivating, organizational and training abilities are used often.

Ability to travel to attend workshops, tradeshows, conventions, meetings, etc.

May require a valid Driver’s License and drive to workshops, tradeshows, conventions, meetings, etc.

May be required to work nights, weekends, and/or holidays.

The Marketing Manager position requires the ability to perform the following:

Frequently standing up or moving within and outside of the facility

Carrying or lifting items weighing up to 25 pounds

Handling objects

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