Demand Generation Marketing Manager, Americas Growth Marketing - CX Solutions

marketing marketing manager manager americas growth cx marketing sales cx people digital customer experience manager
March 14, 2023
Learn, Lead & Grow at Foundever¬ģ As a global leader in end-to-end customer experience (CX) products and solutions, Foundever¬ģ partners with the world's best-loved brands, from Fortune 500 companies to local startups, to design, build and deliver a competitive edge across all customer's touch points. With our award-winning culture built on 40+ years of industry-leading experience and commitment to improving the employee experience, we improve business results by pairing innovative design thinking and digital solutions - including self-service, artificial intelligence (AI), automation, and data-driven analytics - with the expertise, emotion, and empathy of our people to Create Connection. Value Conversation. Foundever¬ģ empowers brands to build stronger relationships with their customers by creating meaningful connections that boost brand value. Foundever¬ģ is looking for Demand Generation Marketing Manager for the Americas Growth Marketing team. Reporting to the Director of Demand Generation, the Demand Generation Marketing Manager will create account-based and highly targeted marketing programs to identify net new logo opportunities and engage existing clients for upsell/cross-sell opportunities. This is a highly-cross functional role that will work closely with Regional, Global, and Product Marketing teams. You Will Execute highly targeted marketing campaigns including digital advertising, events, and webinars designed to generate demand, identify leads and accelerate pipeline activity. Understand and communicate the value of Foundever BPO and CX digital solutions across multiple buyer personas and verticals. Develop strategic campaign briefs that provide the marketing copywriter and creative team with the insights, benefits, and personas needed to effectively communicate the brand value. Work with the marketing operations and creative teams to develop landing pages, email nurture journeys, and advertising campaigns (display and social) to convert prospects into marketing qualified leads. Plan, execute, and manage third-party industry events, first-party networking events, and virtual webinars that engage attendees at each stage of the buyer's journey. Work with the channel manager to develop media plans and schedules for both paid and house list campaigns across PPC, display, and social. Collaborate with Inside Sales teams to convert MAL (Marketing Acquired Leads) to MQLs (Marketing Qualified Leads) by providing custom content, email templates, cadences, and nurture activities. Determine the necessary content, assets, and workflows required for HubSpot nurture journeys that drive engagement and conversions. Lead and develop scalable Account Based Marketing campaigns targeting high-value accounts that are showing engagement and intent. Assist in the development of 1:1 marketing campaigns through custom landing pages, content and emails in an effort to advance later-stage deals through the pipeline. Research, analyze, and identify the best keywords to target for campaign optimization and conversions. Manage third-party asset syndication programs as a secondary source of MALs. Collaborate with internal stakeholders including Sales, Inside Sales, Sales Support, Global Marketing, and Product Marketing to prioritize campaigns based on sales and product marketing initiatives. Provide campaign optimization recommendations across all marketing programs and tactics. Monitor and track all marketing activities and KPI's to evaluate results and determine effectiveness. You Have Minimum five years of related Demand Generation Marketing experience or an equivalent combination of education and experience. Working knowledge in a CX (customer experience) company, highly preferred. Established track record in creating successful marketing strategies from inception to finish. Bachelor's degree required. Preference for degrees in the following or related areas: Marketing, Business Studies, Communications, etc. Master's degree a plus. Intermediate knowledge of marketing technology and demand generation software stack e.g. Salesforce, HubSpot, Terminus/6sense, Salesloft, Drift, and similar products. Able to work in a highly collaborative environment and manage cross-functional teams. Strong written and oral communication, interpersonal and presentation skills; ability to work well with all levels within the organization. Strong leadership style and ability to prioritize and work under pressure to tight deadlines. Proven project management skills with experience building and managing projects in a PM tool (Smartsheet, Asana, etc.). Knowledge of sales process, administration, and support needs. High level of proficiency with various software applications programs, including Microsoft Outlook, Word, Excel, and other applications in the Office Suite. Our Perks Competitive salaries, full benefits, 401K contribution matching and paid time off. Remote Corporate positions. Fun and engaging company-wide initiatives, including our FoundeverFit Wellness program. Growth opportunities through various development programs. Employee discounts. Excellent work culture. Join the #FoundeverLife GAIN STABILITY, EXPAND POSSIBILITIES. We celebrate successes and reward our people for their hard work every day. We offer benefits to keep you healthy and happy, such as paid time off. Plus, fun perks like employee discounts. GROW AS YOU GO. We invest in you with internal programs, training, and initiatives to develop your skills and help you reach your goals. We promote from within. We provide you with the tools, skills, and resources to develop professionally and personally. You choose where you want to go; we help you get there. WORK TOGETHER TO MAKE AN IMPACT. We strive to make the world a better place and empower others to do the same. We are mission-driven -and we leverage the power of our people to make a positive impact in the communities in which we live and work. BE BOLD, BE YOU. #FoundeverLife represents our commitment to our people - to YOU. It's about coming exactly as you are. We empower everyone to live their truth, be themselves and use their voice -and we give them a platform to do so. MAXIMIZE YOUR EXPERIENCE. We value open, honest, and constructive conversation. We encourage you to speak up -and we listen when you do. Through MAX, our global community, we leverage our people's innovative ideas, experiences, and feedback to shape and drive the future of Foundever¬ģ. About Foundever Foundever is a global leader in the customer experience (CX) industry. With 170,000 associates across the globe, we're the team behind the best experiences for +750 of the world's leading and digital-first brands. Our innovative CX solutions, technology and expertise are designed to support operational needs for our clients and deliver a seamless experience to customers in the moments that matter.

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