Manager Market Pricing Strategy

Southwest Airlines Dallas, Texas
manager market pricing pricing pricing strategy strategy revenue management pricing people strategy airlines team analytical
March 17, 2023
Southwest Airlines
Dallas, Texas


Revenue Management

Our Company Promise

We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.

Job Description:

The People of Southwest Airlines come together to deliver on our Purpose, which is to connect People to what’s important in their lives through friendly, reliable, and low-cost air travel. The Manager Marketing Pricing Strategy invests in the future of Southwest’s People by overseeing the International and Hawaii Market Pricing Team in the Revenue Management Department. They will also determine strategies needed to stay relevant in these markets and maintain a competitive edge through collaboration with Teams in Marketing, FP&A, Southwest Business and Network Planning. The Manager Market Pricing Strategy has an improvement mindset and seeks opportunities to optimize processes and maximize revenue.  

Additional details: 

  • The culture of Southwest Airlines means we embrace a flexible workplace and value the camaraderie, collaboration, and innovation that occurs when we come together and interact face-to-face at our vibrant Corporate Campus. This role is a hybrid position based out of our Corporate Campus in Dallas, TX, which requires Employees to work onsite on our Corporate Campus at least three days a week. The Department designates the specific three days of the week Employees must work on-site. 

  • U.S. citizenship or current authorization to work in the U.S. is required, and no current or future work authorization sponsorship available. 

  • For eligible Leadership and individual contributor roles, additional bonus opportunities are available and awarded at the discretion of the Company. 

Southwest Airlines is an Equal Opportunity Employer. We continue to look for opportunities to reflect the communities we serve, and welcome applicants with diverse thoughts, backgrounds, and experiences.

Model the Southwest Way to:
  • Guide and lead team members using SWA talent management practices to coach, develop, and engage employees
  • Adhere to Company values and competencies to foster a culture of inclusion, recognition, and support of a safe work environment
  • Invest in leadership and self-growth through participating in continuous learning and development

  • Effectively lead and coach a team of 3-6 individuals
  • Develop and motivate people at different stages in their career
  • Build a strong and diverse team
  • Proactively analyze high level business trends to create "state of the business"
  • Communicate analytical findings with different audience including Sr. Executives
  • Coordinate across commercial partners to recommend strategy decisions to optimize revenue
  • Provide feedback, coaching and mentoring technical, analytical and business acumen skills
  • Interact with and extract data from relational database systems
  • Run ad-hoc analysis at the request of Customers and Leaders
  • Create tracking mechanisms and actively follows-up to gauge impact of actions
  • Generate ad-hoc or standardized reports that summarizes the business
  • Monitor multiple data sources and is responsible for maintaining data integrity
  • May perform other job duties as directed by Employee’s Leaders

Knowledge, Skills and Abilities
  • PreferredA background in pricing and/or managing international markets is beneficial in transitioning to this role but not required.
  • Knowledge of business and management principles involved in strategic planning and resource allocation
  • Knowledge of economic and accounting principles and practices
  • Knowledge of principles and methods for showing, promoting, and selling products or services including marketing strategy and tactics, and product demonstration
  • Ability to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems
  • Ability to consider the relative costs and benefits of potential actions
  • Ability to motivate, develop, and direct people as they work, identifying the best people for the job
  • Ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events)
  • Ability to tell or recognize when something is wrong or is likely to go wrong


  • Required: High School Diploma or GED


  • Demonstrated experience in directly or indirectly leading team(s)

  • Fully functioning, broad knowledge in:

    • Revenue Management, Pricing, or similar Analytical field

    • Pricing including theory, strategy and practice (Fare Basis Codes, ATPCO rules, etc.)

    • Familiar with Yield Management including theory, strategy and practice (customer demand, bid price controls, dual RBD, etc.)

    • One or more of: SQL, Tableau, Alteryx

    • Working with large and complex datasets

    • High level analytical problem solving

    • Large scale pricing and revenue management strategies and implementation to maximize revenue

    • Airline Reservation Systems and Global Distribution Systems


  • N/A

Physical Abilities

  • Ability to perform work duties from [limited space work station/desk/office area] for extended periods of time

  • Ability to communicate and interact with others in the English language to meet the demands of the job

  • Ability to use a computer and other office productivity tools with sufficient speed and accuracy to meet the demands of the job

Other Qualifications

  • Must maintain a well-groomed appearance per Company appearance standards as described in established guidelines

  • Must be a U.S. citizen or have authorization to work in the United States as defined by the Immigration Reform Act of 1986

  • Must be at least 18 years of age

  • Must be able to comply with Company attendance standards as described in established guidelines

 Benefits you’ll love:  

  •  Fly for free, as a privilege, on any open seat on all Southwest flights—your eligible dependents too.  

  • Up to a 9.3% 401(k) Company match, dollar for dollar, per paycheck.*  

  • Potential for annual ProfitSharing contribution toward retirement - when Southwest profits, you profit.**  

  • Explore more Benefits you’ll love: 


*401(k) match contributions are subject to the plan’s vesting schedule and applicable IRS limits  
**ProfitSharing contributions are subject to plan’s vesting schedule and are made at the discretion of the Company

Southwest Airlines is an Equal Opportunity Employer.
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