digital marketing analyst

digital marketing analyst.

• parsippany , new jersey
• posted 2 days ago

job details

summary

• $95,000 - $105,000 per year
• permanent
• bachelor degree
• category computer and mathematical occupations
• reference943631

job details

job summary:

The Digital Marketing Analytics Specialist will lead the analytics strategy to support foundational web analytics and key campaign initiatives. The successful candidate will have "hands on experience" and is fluent in Google Analytics and Google Tag Manager to support tagging implementation, analytics, and reporting across websites, email, SEM/SEO. Solid project

management skills and attention to detail are required. This role will work in partnership with the web, IT, integrated marketing teams, and media agencies on formulating measurement across customized site experiences.

location: PARSIPPANY, New Jersey

job type: Permanent

salary: $95,000 - 105,000 per year

work hours: 8am to 4pm

education: Bachelors

responsibilities:

? Collaborate with web, IT, and integrated marketing teams to identify analytics strategy and key

metrics

? Partner with media agencies on defining campaign metrics and implementation requests

? Support set up of campaign URLs using GA campaign URL builder and provide campaign-tracking

data based on brand's request

? Act as key point of contact with the analytics vendor and outline workload, priorities, and oversee

implementation

? Manage and prioritize backlog of work for our analytics vendor

? Conduct quality assurance testing post-implementation

? Perform Tagging audits/data integrity checks on a regular basis to ensure the integrity and

accuracy of tagging environment

? Consistently evaluate and provide recommendations to revise environments where necessary to

improve stability, flexibility, scalability, and future-proofing including debugging, troubleshooting, and

fixing configuration issues working with appropriate internal and external teams

? Identify cross-domain tracking gaps and console errors

? Create ad hoc web performance reports and dashboards using Google analytics or Google data

studio

? Build best practice documents & coordinate training sessions to support upskilling the broader

team

qualifications:

• Experience level: Experienced
• Minimum 3 years of experience
• Education: Bachelors (required)

skills:

• Digital Marketing
• Digital Marketing
• Digital Marketing

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status. At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact .

For certain assignments, Covid-19 vaccination and/or testing may be required by Randstad's client or applicable federal mandate, subject to approved medical or religious accommodations. Carefully review the job posting for details on vaccine/testing requirements or ask your Randstad representative for more information

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