Chief Marketing Officer
FIFCO USA
Charlotte, North Carolina
marketing
officer
marketing
growth
strategy
collaboration
team
lead
data
cmo
consumer
brand
digital
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June 17, 2022
FIFCO USA
Charlotte, North Carolina
FULL_TIME
JOB SUMMARY
In close collaboration with the CEO and ELT, the CMO leads the consumer and brand-driven business growth. They are the custodian of our brands and the leader of our commercial growth strategy. They are a change agent that inspires FUSA to seek transformational growth.
The CMO develops a modern, capable marketing team, where the culture of accountability, high performance, and continuous improvement thrives. The CMO drives the attitude of cross-functional collaboration and leads by example.
ESSENTIAL FUNCTIONS & RESPONSIBILITIES
Champion customer-centric, transformational growth mindset through purpose-driven brands across the organization, leading cross-functional collaboration, culture of accountability, high performance, and continuous improvement
Lead identification of insight-driven growth opportunities, disciplined development, and agile implementation of portfolio strategy and plans to achieve company growth ambition
Drive digital marketing and master data-driven decision-making capability at individual and team levels. Champions these capabilities across the whole company
Champion consumer-facing and insight-driven marketing approach that supports shopper-driven trade marketing and customer-focused sales
Ensure that FUSA possesses relevant consumer and competitor insights as well as that it understands current market and consumer trends
Collaborate with the ELT to develop and implement FUSA growth strategy and plans
Works directly with corporate CMO office to define long term strategy: corporate brand positioning, innovation, corporate processes, and development of business capabilities
Own the commercial planning process from segmentation through opportunity identification, portfolio strategy, brand strategies, and integrated activity plans to perform analysis and course correction
Be the custodian of our brands, ensuring their insights-based positionings and purposes and brought to life with fresh consistency
Oversee the innovation from opportunity-based innovation pipeline, through sustain/expand/change plan execution, to post-evaluation
Own the performance of our brands, ensuring that they deliver against FUSA commercial and financial targets, as well as grow in equity
Drive the development of marketing skills and competencies across the team, identifying priority areas that support our growth ambition and strategy
Nurture the talent pipeline in marketing and promote cross-functional career development
Lead the development of the digital marketing capabilities across the marketing team, putting in place a comprehensive plan defining the immediate and ongoing acquisition and enhancement of these capabilities
Foster the use of a wide range of master data to make brand and commercial short-, mid-, and long-term decisions. Leads the use of appropriate data sources, tools, and analytics methodologies to ensure data relevance and decision reliability
In collaboration with IT, lead the development of digital and martech
Drive continuous improvement through post-evaluation, agile course-correction, and intentional experimentation
Lead-by-example collaboration with other functions, particularly with sales
Actively work with the ELT to direct and manage FUSA, through goal setting, planning, evaluation, policy definition, etc.
Lead the development of the digital marketing capability and master data-driven decision making
Actively exhibit a commitment to support a diverse and inclusive work environment
EDUCATION, SKILLS & EXPERIENCE
BA/BS required, with Business, Marketing, or related disciplines preferred
Preferred Master’s Degree in Business, Marketing, or related field
15+ years of professional experience in marketing, trade marketing, innovation, sales, insights, or strategy planning roles
7+ years of managerial experience with responsibility for a group of brands and for a team of 10+ employees
CPG experience required; beverage experience preferred
Must operate from EST or CST time zones and be able to travel to Buffalo or Rochester by car/plane/train in the morning, returning in the evening
PERKS
Generous Benefits with options to fit your life
Blue4U Discounts
Retirement Options with employer contributions
10 paid holidays per year
Flexible scheduling
Technology Reimbursements
Generous Paid Time Off
Culture of pride and community involvement
And of course, beer!
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin. We are an equal opportunity employer.
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