Sr. Manager Social Media

Company Description

At the heart of what we do is help clients manage risk. Verisk (Nasdaq: VRSK) provides data and insights to our customers in insurance, energy and the financial services markets so they can make faster and more informed decisions.

Our global team uses AI, machine learning, automation, and other emerging technologies to collect and analyze billions of records. We provide advanced decision-support to prevent credit, lending, and cyber risks. In addition, we monitor and advise companies on complex global matters such as climate change, catastrophes, and geopolitical issues.

But why we do our work is what sets us apart. It stems from a commitment to making the world better, safer and stronger.

It's the reason Verisk is part of the UN Global Compact sustainability initiative. It's why we made a commitment to balancing 100 percent of our carbon emissions. It's the aim of our returnship program for experienced professionals rejoining the workforce after time away. And, it's what drives our annual Innovation Day, where we identify our next first-to-market innovations to solve our customers' problems.

At its core, Verisk uses data to minimize risk and maximize value. But far bigger, is why we do what we do.

At Verisk you can build an exciting career with meaningful work; create positive and lasting impact on business; and find the support, coaching, and training you need to advance your career. We have received the Great Place to Work® Certification for the fifth consecutive year. We've been recognized by Forbes as a World's Best Employer and a Best Employer for Women, testaments to our culture of engagement and the value we place on an inclusive and diverse workforce. Verisk's Statement on Racial Equity and Diversity supports our commitment to these values and affecting positive and lasting change in the communities where we live and work.

Job Description

The Senior Manager of Social Media frequently collaborates with social media professionals in other company business units, senior leaders, as well as with the Earned Media, internal communications and broader Marketing teams. The position is based in New York (Jersey City, NJ) and reports to the Vice President of Corporate Communications, with whom this role will work to create integrated communications strategies and campaigns.

The individual should have strong social media experience and demonstrate a passion for storytelling, a penchant for being driven by data, and a track record of success developing strategies for using social media channels to drive audience awareness and engagement.

Overall Responsibilities

• Overall: Oversee corporate social media channels and executive leadership social media strategies
• Recommend, develop and execute strategic social media programs and contribute to integrated campaigns that support sales, marketing and corporate objectives
• Lead Verisk corporate social media presence on all channels (e.g., Twitter, Facebook, Instagram, YouTube, LinkedIn, Reddit)
• Partner with the External and Internal Communications, Events, Brand, HR, and Digital teams, as well as customers, partners, business leaders and other business units, to source, create, and publish social content
• Collaborate with the Creative team to develop assets and images
• Interact and engage with audiences in a relevant, timely and on-brand manner, help establish and build relationships with influential voices relevant to the business
• Track and report on-channel and campaign performance, including engagement metrics; share wins and learnings with/among the wider social media and marketing teams
• Establish and maintain positive working relationships with influencers, and other key internal and external stakeholders
• Provide leadership and day-to-day management for the Social Media team across internal resources
• Ensure social channels are current, innovative and helpful resources for stakeholders seeking information about Verisk
• Use data to drive social media strategy, outreach, and response
• Maintain a deep understanding of Verisk's industries, businesses, product lines and value propositions, along with its competitive landscape
  

Qualifications

• Bachelor's degree required in journalism, social media, public relations, marketing or related field
• Social media expert (7-10 years)
• Command of social media best practices
• Proven success executing social media campaigns for publicly traded, layered, and global organizations
• Skilled writer able to succinctly communicate complex and sensitive topics via social channels
• Data-driven mindset
• Proficient in using monitoring and tracking tools to develop dashboards and reports that demonstrate key metrics and ROI
• Embrace use of data to drive decision-making
• Effective people manager
• Experience guiding and managing the work of others
• Able to collaborate with colleagues across the organization in an approach that reflects the Verisk brand
• Skills
• Innovative and creative thinker: pioneer who embraces bold ideas
• Team player: high EQ, low ego, resourceful, frugal; treats resources as their own
• Let's go attitude: optimist, contagious enthusiast, sees the upside
• Accountability matters: drives for results as coach and team player; bias to outcomes
• Exhibits aptitude: always learning and growing; constantly attempts new experiences
• Adaptable: works quickly and nimbly; able and willing to wear multiple hats without hesitation; resilient
• Grit: passionate, self-directed and motivated; demonstrates endurance
  

Additional Information

Verisk Analytics is an equal opportunity employer.

All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability.

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At Verisk, the health and safety of our people is our number one priority. Effective November 15, 2021, and subject to applicable law, all prospective hires for office based roles or roles that support any of our businesses' government contracts will be required to demonstrate that they are fully vaccinated against COVID-19 by their start date, or qualify for a legally-required medical or religious accommodation to this vaccination requirement, as a condition of employment. Hired candidates who do not demonstrate that they are fully vaccinated against COVID-19 by their start date, and who have not been approved for a legally-required medical or religious accommodation will no longer meet the requirements for employment and their offers of employment will be immediately rescinded, in accordance with applicable law.