Head of Consumer Marketing
BetterUp
San Francisco, California
consumer
consumer marketing
marketing
marketing
consumer
team
brand
mission
coach
strategy
email
storytelling
product marketing
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November 6, 2022
BetterUp
San Francisco, California
Let s face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship.
- Overseeing all of marketing for consumer business
- Develop channel strategy across web CRO, email, social, partnerships, paid; launch, measure insights; resource allocate accordingly
- Responsible for storytelling; product marketing and consumer brand
- Liaison with brand and growth teams where makes sense
- Recruit and lead a team of skilled performance marketers to drive marketing strategy, campaign ideation, execution, and analysis, continually raising the bar on technical and analytical skills
- Partner closely with Product and Engineering teams to build drive product roadmap
- Lead rapid experimentation of new channels, campaigns, creative, incentives, and approaches for the purpose of building scalable solutions
- Report key findings to the executive team on a recurring basis
- Be an industry thought leader and take part in shaping the future of performance marketing roles
- 7-10 years minimum of working in a digital marketing role at a high growth consumer company
- Experience owning, managing and/or closely partnering with multiple marketing channels; paid, organic, social, email; as well as experience or interest in storytelling/brand; product marketing
- Deep analytics background and a high degree of proficiency with rigorous data tools
- Ability to synthesize, analyze and interpret data (including KPI reports) and transfer into actionable steps
- Proven track record of building out and managing successful teams
- Access to BetterUp coaching; one for you and one for a friend or family member
- A competitive compensation plan with opportunity for advancement
- Medical, dental and vision insurance
- Flexible paid time off
- Per year:
- All federal/statutory holidays observed
- 4 BetterUp Inner Work days (https://www.betterup.co/inner-work)
- 5 Volunteer Days to give back
- Learning and Development stipend
- Company wide Summer & Winter breaks
- Year-round charitable contribution of your choice on behalf of BetterUp
- 401(k) self contribution
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