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Salesforce Marketing Consultant

Kasmo Global Sterling Heights, Michigan
salesforce marketing marketing salesforce consumer data cloud sales cdp personalization leadership salesforce marketing cloud cross functional
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April 18, 2025
Kasmo Global
Sterling Heights, Michigan
FULL_TIME
Salesforce Marketing Consultant
This is a highly cross-functional role that requires strong partnerships with CX Marketing, Customer Service, and Sales/Trade teams within Kidde as well as Carrier IT teams.

MAIN RESPONSIBILITIES
  • System Administration: Own the process for managing users, roles, and permissions across the platform
  • Consumer Journey Development: Hands-on development in SFMC to support consumer lifecycle marketing use cases
  • Consumer Data Utilization: Support consumer data model integration across SFMC,CDP, and Personalization
  • User Enablement: Provide training and documentation for platform use cases.
  • Thought Leadership: Bring insight to the organization that will drive future investments. Influence strategic and technology decisions by developing recommendations.
  • Testing Leadership: Coordinate UAT and QA activities to ensure seamless rollouts of new features
  • Implement platform use cases and integrations with Salesforce Marketing Cloud, CDP, and Personalization
  • Support best practices for data collection and usage
  • Execute platform enhancements and development tasks
  • Support major platform enhancements with developer support
  • 3+ years of relevant experience with cross-cloud Salesforce environments (Sales, Service, Marketing)
  • Salesforce Marketing Cloud Consultant certification preferred
  • Experience with one or more Salesforce coding languages (such as AMPscript)
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