Tourism Advertising Manager

About Travel Oregon

We are a team that is passionate about sharing the beauty and charm of Oregon with the world. As a Paid Media Manager, you will play a key role in helping us achieve our mission to inspire travel that uplifts Oregon communities.

Our ideal candidate has a proven track record of driving successful paid media campaigns by utilizing an intimate understanding of traditional and digital media platforms and channels, and analyzing multiple data sources to help develop strong integrated marketing campaigns that support our strategic plan.

Key Responsibilities:

• Manage vendors to ensure advertising media plans align with our brand and marketing objectives.
• Confirm seamless campaign launches across platforms/channels, overseeing the execution process meticulously.
• Monitor campaign performance, analyze key metrics, and adjust strategies to maximize engagement and ROI.
• Track advertising activities and compile detailed project recaps, measuring the success and impact of advertising campaigns.
• Oversee Google Analytics 4 for accurate campaign tracking and analysis, deriving valuable audience insights.
• Apply pixels, create events in Google Tag Manager, and build campaign UTMs for enhanced tracking and optimization.
• Prepare presentations, reports, and documents for the Oregon Tourism Commission and partners, showcasing the impact of paid media efforts.
• Develop and maintain KPIs related to marketing and advertising, partnering with analysts to create informative dashboards and track advertising results consistently.

Requirements:

• Bachelor's degree in Marketing, Advertising, Business Administration, or a related field -OR- any equivalent combination of education, coursework, training, and work experience.
• Four years of professional experience in paid media advertising, focusing on destination marketing or tourism campaigns.
• Proven experience managing vendors and external partners, with strong negotiation and relationship management skills.
• Expertise in using paid media platforms/channels to guide target audiences from demand generation to conversion, including traditional (TV, radio, print, OOH) and new media (OTT, online video, podcasts, social media, search).
• Proficiency in Google Analytics and other analytics platforms, with the ability to derive insights and make data-driven decisions.