Director of Marketing and Communications
Apple Federal Credit Union
Hybrid remote in Fairfax, VA
director
marketing
communications
marketing
credit
apple
communications
management
content
team
design
social media
media
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February 18, 2023
Apple Federal Credit Union
Hybrid remote in Fairfax, VA
FULL_TIME
Why Join Apple?
Apple FCU is deeply rooted in the community; we value and embrace workplace diversity. We believe our employees are our most valuable asset, so we are committed to providing professional development and assisting in career journeys. Apple FCU also offers a robust benefits package, including health; vision; dental; 401(k) contribution match; tuition reimbursement; guaranteed 11 federal holidays; paid time off; paid volunteer time; TEAM Bonus plan and much more.
Additional Workplace Highlights:
Named 2021 Washington Post Top Workplace
Named 2021 Best-In-State Credit Union and Best Credit Union in Northern Virginia by Forbes
Named 2021 Best Credit Unions to Work For by American Banker
Diverse, friendly work environment, progressive management staff
22 branches in Northern Virginia with easy commuting distance
Role:
Under general guidance, while following established policies and procedures, is responsible for the direct management of the credit union's advertising, marketing, branding and social media functions, including overseeing the daily workflow of the department. Serves as first-line editor for content creation, including, but not limited to, website/intranet; provides oversight for internal communications. Utilizes experience-based knowledge to develop campaigns that meet business objectives, determine target audiences and analysis. Uses tact and problem resolution knowledge to address member inquiries raised in select digital channels and staff help desk tickets. Directly supervises the Internal Communications Manager, Design Team Lead, Content Marketing Specialist, Social Media Specialist, Marketing Operations Specialist and Digital Marketing Specialist; indirectly supervises the Graphic Design Specialist.
Performs duties and responsibilities in accordance with The Apple Way principles of Team Up, Serve With Purpose, Challenge Yourself and Own It. Remains cognizant of and adheres to credit union policies and procedures, and regulations pertaining to the Bank Secrecy Act. Perform other duties as assigned by the VP of Marketing & Communications or Chief Marketing Officer.
Essential Functions & Responsibilities:
Assigns various operational duties to subordinates while overseeing the day-to-day operations and workflow management of the team (e.g., content creation, event planning, promotions management, internal communication). Ensures quality service standards are maintained in editorial and design.
Drives overall content and promotions strategy in order to meet established goals and objectives, including ideation, targeting to ensure effectiveness, collaboration with department heads and staff education. Ensures proper fulfillment to comply with applicable regulations. Coordinates channel distribution, oversees campaign measurement and reports campaign activity monthly or as needed.
Responsible for the facilitation of Apple’s social media, email and digital strategy; oversees its execution and tracking. Keeps abreast of emerging trends and channels for business consideration.
Interviews, schedules, trains, assigns work; establishes performance expectations and monitors results of the Marketing staff. Recommends the discipline and/or discharge of subordinates while maintaining required personnel documentation. Coaches and counsels staff as necessary.
Responsible for measurement and assessment of marketing effectiveness by using appropriate software and analytical techniques.
Remains current on developments in marketing and the credit union industry, including technology enhancements and attends local roundtables, forums and other meetings to ensure currency of education.
Experience
Minimum five (5) years of marketing managerial experience is required, including editorial and creative director duties. Financial institution experience preferred. Applicant must demonstrate working knowledge in marketing applications such as Adobe Creative Suite and Google Analytics; Microsoft Office 365 required.
Education
BA/BS degree required, preferably in Marketing, Communications, Advertising or related area.
Interpersonal Skills
Empowered and confident, with the ability to provide marketing/communications advice to stakeholders through the organization through relationship building. Innovative, organized and self-motivated, with a keen interest in driving a cohesive marketing/communications sales strategy. Ability to work independently with a high degree of accuracy and attention to detail, and to interpret and condense complex information in a user-friendly manner.
Other Skills
Excellent time management skills to coordinate resources effectively, organizing and scheduling work to ensure targeted deadlines are met; includes assignment of tasks, gaining stakeholder agreement, and effective progress monitoring. Exceptional quality assurance standards for written and design content. Must demonstrate an ability to work independently and with initiative. An innovative, creative, energetic personality are a must. Must demonstrate a fundamental understanding of how to expand an organizational footprint online. Familiarity with AP Style preferred.
Work Environment
Ability to function in a financial institution environment. Hybrid work schedule.
*** Apple Federal Credit Union values, encourages, and implements diversity in the workplace.
As an equal opportunity employer, Apple Federal Credit Union does not discriminate in employment with regard to race, color, religion, national origin, citizenship status, ancestry, age, sex (including sexual harassment), sexual orientation, marital status, physical or mental disability, military status or unfavorable discharge from military service or any other characteristic protected by law.
All selected candidates will be subject to credit and background checks to determine employment eligibility. ***
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