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Exploring the Salary of Commercial Designers: What to Expect?

March 23, 2023 · 3 min read

Commercial design is an exciting field that combines creativity with business savvy. From branding to marketing materials, commercial designers create visual solutions that help companies communicate their message to their target audience. But how much can a commercial designer expect to earn? In this article, we'll explore the salary of commercial designers and what you can expect in terms of pay.

The Average Salary of Commercial Designers

According to data from the Bureau of Labor Statisticsthe median annual salary for graphic designers, including commercial designers, was $50,710 as of May 2021. However, salaries can vary widely depending on a designer's level of experience and expertise. 

Salaries for Commercial Designers by Experience

Entry-level designers can expect to earn less than more experienced designers, but their starting salary can still be quite competitive. The average salary for an entry-level commercial designer is around $51,000 per year, but this can vary depending on the designer's location and industry. As an entry-level designer, it's important to negotiate your salary and advocate for yourself when it comes to compensation.

Senior commercial designers can earn significantly more than entry-level designers, with salaries around $64,000 per year. Senior designers have more experience and often hold leadership roles within their companies. They may also have the opportunity to start their own design firms or work as consultants.

Source: PayScale

Geographical Location and Salaries for Commercial Designers

Geographical location can have a big impact on a commercial designer's salary. For example, designers who work in Los Angeles or San Francisco can earn significantly more than those who work in other parts of the country. Some of the highest-paying cities for commercial designers include New York City, San Francisco, and Los Angeles.

Industries That Pay the Most to Commercial Designers

Certain industries tend to pay higher salaries to commercial designers than others. For example, designers who work in the healthcare, finance, or technology industries can expect to earn more than those who work in retail or hospitality. Designers who specialize in UX or UI design may also earn more due to the specialized skills required for these roles.

Photo: Emily Bernal/Unsplash

In conclusion, the salary of a commercial designer can vary widely depending on several factors, including location, industry, and level of experience. However, with the right skills and experience, commercial designers can earn competitive salaries and build successful careers in this exciting field. By researching salaries, negotiating, and building a strong portfolio, designers can maximize their earning potential and achieve their career goals.

KEY TAKEAWAYS
  • The median annual salary for graphic designers, including commercial designers, is $50,710 as of May 2021.
  • Salaries for commercial designers can vary depending on their level of experience, with entry-level designers earning around $51,000 per year, while senior designers can earn up to $64,000 per year.
  • Geographical location can have a big impact on a commercial designer's salary, with designers in cities like New York City, San Francisco, and Los Angeles earning more than those in other parts of the country.
  • Certain industries tend to pay higher salaries to commercial designers, such as healthcare, finance, or technology industries.
  • To maximize their earning potential, commercial designers should research salaries, negotiate their compensation, and build a strong portfolio.

FAQ

What does a commercial designer do?

A commercial designer is a professional who creates visual content to be used in commercial settings such as advertising, marketing, and branding. They use their skills in graphic design, typography, illustration, and layout to create materials like product packaging, logos, billboards, and web design.

What skills are required to become a commercial designer?

A commercial designer should have a strong foundation in design principles, as well as proficiency in industry-standard design software such as Adobe Photoshop, Illustrator, and InDesign. They should also possess excellent communication skills to understand the client's requirements and translate them into visual concepts.

What education is required to become a commercial designer?

A bachelor's degree in graphic design, visual communication, or a related field is typically required to become a commercial designer. However, some individuals with exceptional skills may be able to enter the field without a formal degree.

What is the difference between a commercial designer and a graphic designer?

While there is some overlap between the two roles, a commercial designer typically focuses on creating visual content for commercial purposes, such as marketing and advertising, while a graphic designer may work in a wider range of industries and may create designs for print and digital media, packaging, and branding.

by Liza Sushko

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