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Retail sales associate salary in the United States

January 16, 2023 · 4 min read

The average salary for a retail sales associate in the United States is around $10.50 per hour. However, the salary can vary depending on factors such as location, experience, education level, and the type of retail store.


According to data from the Bureau of Labor Statistics (BLS), the median hourly wage for retail salespersons in May 2021 was $11.37. The lowest 10 percent earned less than $9.03, and the highest 10 percent earned more than $16.89.


Retail sales associates who work in metropolitan areas with a high cost of living, such as New York City, San Francisco, and Los Angeles, tend to earn higher salaries than those who work in other areas. Additionally, retail sales associates who work in specialty stores, such as jewelry or high-end fashion stores, tend to earn higher salaries than those who work in discount stores or department stores.


It's important to note that these figures are based on data from 2020, and it can be affected by the current economic situation and the COVID-19 pandemic. Retailers have reduced the number of employees and even closed their stores, which can affect the salary of retail sales associates.

 

Can a retail sales associate earn more?

 

Yes, a retail sales associate can earn more than the average salary. There are several ways in which a retail sales associate can increase their earning potential:

Experience: Retail sales associates who have more experience tend to earn higher salaries than those who are just starting out. As they gain more experience, they may be able to take on more responsibilities and may be more successful in sales.

Education: A retail sales associate who has a higher education level, such as a college degree, may be more likely to advance to higher-paying positions within the company.

Sales performance: Retail sales associates who consistently meet or exceed sales targets may be eligible for bonuses or commissions, which can increase their overall earnings.

Specialization: Retail sales associates who have specialized knowledge or skills, such as fashion or technology, may be able to earn higher salaries in specialty stores that sell those products.

Company or Industry: Retail sales associates who work for high-end or luxury retailers tend to earn more than those who work for discount retailers. Also, those who work in certain industries such as automotive, jewelry and luxury goods tend to earn more than those who work in other industries.

Location: Retail sales associates who work in metropolitan areas with a high cost of living, such as New York City, San Francisco, and Los Angeles, tend to earn higher salaries than those who work in other areas.


It's important to note that earning potential is not only limited to the base salary, but also depends on the company's policies, the sales performance and the employee's willingness to learn, and improve their skills. Retail sales associates who are motivated to learn and grow can increase their earning potential over time.


Where can a retail sales associate earn more?

 

A retail sales associate can earn more depending on the location, the type of retail store and the industry they work in. Here are some examples of where a retail sales associate can potentially earn more:


Metropolitan areas with a high cost of living: Retail sales associates who work in cities with a high cost of living, such as New York City, San Francisco, and Los Angeles, tend to earn higher salaries than those who work in other areas.

Specialty stores: Retail sales associates who work in specialty stores, such as jewelry or high-end fashion stores, tend to earn higher salaries than those who work in discount stores or department stores.

Luxury Retail: Retail sales associates that work in luxury goods, high-end fashion, jewelry or watches tend to earn higher salaries than those working in other industries.

Online Retail: Online retailers tend to pay higher salaries for retail sales associates than brick-and-mortar stores.

Industry: Automotive, jewelry, and luxury goods industry tend to pay higher salaries than other industries.

Unionized companies: Retail sales associates working in unionized companies tend to have higher salaries and better benefits than non-unionized companies.


It's important to note that these examples are based on general trends, and the earning potential of a retail sales associate will depend on a variety of factors, including their qualifications, experience, and performance. It's best to research the specific companies and industries in the area where you are interested in working to get a more accurate idea of the earning potential for retail sales associates.

by Eugene Smirnov

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