In Which Companies Can Advertising and Promotions Managers Work?

January 27, 2023 · 3 min read

Advertising and promotions managers are professionals who develop and implement advertising and promotional strategies to increase sales and awareness of a company's products or services. They are responsible for identifying target audiences, researching market trends and consumer preferences, and developing advertising and promotional materials.


Advertising and promotions managers can work in a variety of industries and settings, including:

  • Advertising agencies: Advertising and promotions managers who work at advertising agencies are responsible for creating and implementing advertising campaigns for clients. They work closely with account executives and creative teams to develop advertising strategies, create ad copy and design, and select media outlets to reach the target audience.
  • Media companies: Advertising and promotions managers who work at media companies, such as television and radio stations, newspapers, and magazines, help to create and place advertisements. They work closely with sales teams to develop advertising packages, negotiate rates, and develop promotional campaigns.
  • Retail companies: Retail companies, such as department stores and specialty shops, often employ advertising and promotions managers to create and implement advertising campaigns to promote their products. They work closely with merchandising and product development teams to create advertising campaigns that align with overall business goals.
  • Manufacturing companies: Advertising and promotions managers who work for manufacturing companies create and implement advertising campaigns for their products. They work closely with product development and sales teams to develop advertising campaigns that target specific markets and audiences.
  • Online companies: With the rise of e-commerce and digital marketing, many advertising and promotions managers now work for online companies, where they create and implement digital advertising campaigns. They work closely with web and design teams to develop effective online advertising campaigns, including social media and email marketing campaigns.
  • Non-profit organizations: Advertising and promotions managers who work for non-profit organizations create and implement advertising campaigns to raise awareness for a cause or to promote an event. They may also work with fundraising teams to develop promotional campaigns to generate donations.
  • Professional services: Professional service firms such as law firms, accounting firms and consulting companies also employ advertising and promotions managers to help them promote their services.

Overall, advertising and promotions managers can be found in a wide range of industries and settings, working to create and implement advertising campaigns to promote products, services, causes, and events.


The salary of an advertising and promotions manager also vary depending on the industry and organization they work for. Here are some estimated median annual salaries for advertising and promotions managers working in some common industries and organizations:

  • Advertising agencies: $132,620
  • Media companies: $127,870
  • Retail companies: $127,870
  • Manufacturing companies: $129,890
  • Online companies: $131,720
  • Non-profit organizations: $112,810
  • Professional services: $132,620

Note: But specific salary can vary depending on company size, region, and other factors. Additionally, different states may have different average salaries, and an individual's years of experience, qualifications, and responsibilities may also influence their salary. It's always a good idea to research the average salary in your specific region and industry, and to negotiate your salary based on your qualifications and experience.

by Liza Sushko

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