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Salaries for the Advertising and Promotions Manager in the US

January 27, 2023 · 3 min read

The salary of an advertising and promotions manager can vary depending on a number of factors, including location, industry, and experience. According to the U.S. Bureau of Labor Statistics (BLS), the median annual salary for advertising, promotions, and marketing managers was $135,030 in May 2020. The lowest 10 percent earned less than $78,230, and the highest 10 percent earned more than $208,000.

Salaries can also vary depending on the industry. For example, advertising and promotions managers working in the advertising industry tend to earn higher salaries, with a median annual salary of $139,850, compared to those working in the retail industry, who have a median annual salary of $127,870. Location also plays a role in determining salaries, with advertising and promotions managers in major metropolitan areas such as New York City and San Francisco typically earning higher salaries than those in smaller markets.

Large companies tend to have higher salaries than small companies. Advertising and promotions managers working at large companies may have more resources and a larger team to work with, which can lead to higher salaries. Additionally, managers with more responsibilities, such as overseeing a larger team or managing a larger budget, may earn more than managers with fewer responsibilities.

Additionally, the experience level and skills of the individual also play a role in determining the salary. An entry-level advertising and promotions manager may earn less than an experienced manager with a proven track record of success. These figures are just estimates, and specific salary can vary depending on company size, region, and other factors.

Also the other factors that can influence the salary of an advertising and promotions manager include the size of the company, the level of responsibility of the position.

Another consideration is whether the position is full-time or freelance. Full-time advertising and promotions managers tend to have more stable salaries, while freelance managers may have more variability in their income. However, freelance managers may also have more flexibility in their schedules and the ability to work with a variety of clients, which can be an attractive option for some professionals.

Salaries for advertising and promotions managers can vary depending on the state where they are employed. According to the U.S. Bureau of Labor Statistics (BLS), the states with the highest employment level in this occupation are:

  • California: $162,620 median annual salary
  • New York: $152,420 median annual salary
  • Texas: $122,810 median annual salary
  • Florida: $122,160 median annual salary
  • Illinois: $120,790 median annual salary

Other states with high salaries for this occupation include:

  • District of Columbia: $162,710 median annual salary
  • New Hampshire: $157,000 median annual salary
  • Connecticut: $153,910 median annual salary
  • Massachusetts: $152,850 median annual salary
  • Alaska: $149,990 median annual salary

Note: It's also important to consider the cost of living in each state, as it can vary greatly. It's always a good idea to research the average salary in your specific region and industry, and to negotiate your salary based on your qualifications and experience.

by Liza Sushko

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