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What does a customer service representative do?

January 24, 2023 · 4 min read

Customer service representatives help customers with complaints and questions, provide customers with product and service information, take orders, and process returns. By helping customers understand a product and answering questions about their booking, they are sometimes seen as playing a role in sales.


Some of the key responsibilities of a customer service representative include:

  • Answering customer questions and providing information about products and services. They may also be responsible for educating customers about the company's products and services and helping customers navigate the company's website or mobile apps.

  • Handling customer complaints: addressing and resolving issues to the best of their ability. They may need to troubleshoot technical issues, provide refunds, or escalate complaints to a higher-level supervisor or manager.

  • Processing customer orders and ensuring they are fulfilled promptly. They may also be responsible for tracking orders and providing customers with order status updates.

  • Providing customers with information about products and services, including pricing, availability, and warranty information.

  • Upselling: identifying opportunities to upsell products or services to customers to increase revenue for the company.

  • Maintaining customer records: maintaining accurate records of customer interactions, including notes on customer inquiries, complaints, and orders.

  • Identifying trends in customer inquiries and complaints and reporting them to management.

  • Meeting targets and quality standards set by their employer.


Overall, a customer service representative is a professional who interacts with customers on behalf of a company or organization to provide information, assistance, and support. Their main goal is to handle customer inquiries and complaints, process orders, and provide information about products and services, in order to increase customer satisfaction and revenue for the company.


Phone service

Many customer service representatives answer incoming calls as part of their job responsibilities. As customer service representatives, they would be responsible for answering customer inquiries, providing information about products and services, handling complaints and resolving issues, and processing orders over the phone. They may also be responsible for routing calls to other departments or teams and providing callers with information such as hours of operation, directions, and company policies.

Answering calls is an important aspect of customer service, as it allows customers to reach out to the company directly with their questions, concerns, or feedback. CSRs need to have strong communication skills and be able to multitask and stay calm under pressure to handle the fast pace of answering calls. Many companies have software that allows them to track calls, and CSRs are usually evaluated based on the number of calls they answer and their time handling.

Help desk representatives interact with many different people. Building and maintaining positive relationships is essential to being a customer service rep. Employees must be patient and courteous, especially when dealing with difficult or angry clients. When solving customer problems, customer service representatives must analyze situations, investigate problems, and devise solutions.


Here are some ways to improve patience:

  • Practice mindfulness techniques such as deep breathing, meditation, and yoga can help you stay present at the moment and respond to situations with a clear mind.

  • Take a break if you find yourself becoming impatient, take a break. Step away from the situation and take a few minutes to clear your head.

  • Stay positive and try to maintain a positive attitude, even in difficult situations. This can help you stay calm and respond more effectively.

  • Prioritize your tasks and focus on the most important or urgent ones first. This can help you manage your workload and reduce stress.

  • Be aware of your emotions and try to understand what is causing your impatience. Once you know what triggers your impatience, you can take steps to manage it.

  • Learn to be assertive means standing up for yourself and clearly stating your needs. It can help you communicate effectively and assertively with customers and team members.

  • Set realistic expectations for yourself and others, so that you are not disappointed or stressed out by unmet expectations.

  • Show empathy towards others, it can help you understand and appreciate their perspectives.

  • Practice active listening: Listen actively to what others are saying, it can help you understand their needs and concerns, and respond more effectively.

  • Learning from your mistakes helps you improve your patience and communication skills over time.

by Evgenii Solianikov

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