Marketing Manager vs. Advertising Manager: What’s the Difference?
Advertising managers and marketing managers are both responsible for promoting a company's products or services, but there are some key differences between the two roles.
An advertising manager is responsible for creating and implementing advertising campaigns to promote a company's products or services. They work to develop advertising strategies, create ad copy and design, and select media outlets to reach the target audience. They also work with other departments within a company, such as sales and product development, to ensure that advertising campaigns align with overall business goals.
A marketing manager, on the other hand, is responsible for creating and implementing overall marketing strategies for a company. They work to identify target audiences, research market trends and consumer preferences, and develop marketing plans to promote a company's products or services. They may also be responsible for creating and implementing pricing strategies, conducting market research, and analyzing sales data. Marketing managers often work closely with other departments, such as advertising and promotions, product development, and research, to ensure that marketing campaigns align with overall business goals.
Both roles are important for promoting a company's products or services and work closely with other departments within a company, but have different responsibilities and focus on different aspects of the marketing process.
The salary of an advertising manager and a marketing manager can vary depending on a number of factors, including location, industry, and experience. However, there may be some differences in salary between the two roles.
According to the U.S. Bureau of Labor Statistics (BLS), the median annual salary for advertising, promotions, and marketing managers was $135,030 in May 2020. However, advertising managers may earn slightly higher salaries than marketing managers, as their role is more specialized and focused on advertising campaigns.
Additionally, the industry in which an advertising or marketing manager works can also affect their salary. For example, advertising and promotions managers working in the advertising industry tend to earn higher salaries, with a median annual salary of $139,850, compared to those working in the retail industry, who have a median annual salary of $127,870. Marketing managers may have a different salary profile depending on the industry as well.
Note: But these figures are just estimates, and specific salary can vary depending on company size, region, and other factors. It's always a good idea to research the average salary in your specific region and industry, and to negotiate your salary based on your qualifications and experience.