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How to Become a Successful General Manager

February 09, 2023 · 3 min read

Duties and Responsibilities 

A general manager is a high-level executive responsible for the overall management and operation of a business or organization.  The specific duties and responsibilities of a general manager can vary depending on the industry and the size of the organization.

In general, a general manager is responsible for overseeing all aspects of a business or organization, including sales and marketing, finance, operations, and human resources. They also establish and implement strategies, policies, and procedures to ensure the company's long-term success.

Some of the specific responsibilities of a general manager can include:

  • Setting goals and objectives for the organization
  • Developing and implementing business plans and strategies
  • Managing budgets and financial performance
  • Overseeing the hiring and training of staff
  • Developing and maintaining relationships with customers and partners
  • Ensuring compliance with laws and regulations
  • Identifying and capitalizing on new business opportunities

General managers are often the highest-ranking executives within a company, and they report to the CEO or president of the organization.

Becoming a general manager is a challenging yet rewarding career path that requires a combination of education, experience, and leadership skills.

Steps to Become a General Manager

1. The first step in becoming a general manager is to obtain a relevant education. While a bachelor's degree is not always required, it can be beneficial to have a degree in business administration, management, or a related field. A master's degree in business administration (MBA) can also be helpful for those looking to advance their careers in management.

2. The next step is to gain experience in the industry you are interested in. This can be done by starting at an entry-level position and working your way up. You can gain experience in various roles such as a sales associate, customer service representative, or assistant manager. This experience will be invaluable in understanding the inner workings of the industry and will also help you to develop the necessary skills to become a general manager.

3. In addition to education and experience, a general manager must possess a set of key skills. These include strong leadership skills, effective communication, problem-solving abilities, and the ability to make decisions under pressure. It's also important to have a strong understanding of business operations and financial management.

Many general managers also have a certification in management, such as Certified Manager (CM) from Institute of Certified Professional Managers or Certified in the Governance of Enterprise IT (CGEIT) from ISACA. These certifications demonstrate a level of professional knowledge and can be helpful in advancing in a management career.


In summary, becoming a general manager is a challenging yet rewarding career path that requires a combination of education, experience, and leadership skills. To become a general manager, one should obtain a relevant education, gain experience in the industry, develop key skills and also consider getting a certification in management. With hard work, dedication, and a willingness to learn, you can achieve your goal of becoming a general manager.

by Yevheniia Osmakova

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