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Score Big in Sports Management: A Step-by-Step Guide to Becoming a Top-Notch General Manager

February 09, 2023 · 3 min read

Becoming a General Manager in sports is a challenging but rewarding career path. A General Manager, also known as a GM, is responsible for managing the day-to-day operations of a sports team, including player acquisitions, financial management, and overall team strategy. If you're interested in becoming a GM, here are a few steps to take to help you achieve your goal.

Step 1. Get a degree in a related field

Many General Managers have a background in sports management, business, or a related field. A degree in one of these areas will provide you with the knowledge and skills necessary to understand the business side of sports. While a bachelor's degree is not always required, it can be beneficial to have a degree in sports management, business administration, or a related field.

Step 2. Gain experience in the sports industry

Experience is key when it comes to becoming a General Manager. Start by interning or working in a lower-level position with a sports team or league. This will give you a chance to learn the ins and outs of the industry and make valuable connections.You can gain experience in various roles such as a scout, coach, or team administrator.

Step 3. Build a network 

As you gain experience, make sure to build a network of contacts in the sports industry. Attend events, join professional organizations,such as the National Sports Management Association (NSMA) and connect with people on LinkedIn. These connections can help you get your foot in the door when a GM position becomes available. 

Step 4. Be a strategic thinker

A General Manager must be able to think strategically about the team's future and make decisions that will benefit the team in the long term. This means being able to evaluate player performance, identify areas of need, and make smart trades and signings.

Step 5. Be ready for the job opportunity

Keep an eye out for GM job openings and be prepared to apply. Make sure your resume is up-to-date and tailored to the specific job you're applying for. Networking can also help you learn about job opportunities before they're publicly announced.

In addition to education and experience, a general manager in sports must possess a set of key skills. These include strong leadership skills, effective communication, problem-solving abilities, and the ability to make decisions under pressure.


Becoming a General Manager in sports is not an easy task, it requires a combination of education, experience, and networking. But with hard work and determination, you can turn your passion for sports into a successful career.

by Yevheniia Osmakova

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